Enterprise Africa Blog
How to select the right distributor or agent in South Africa
Understand what is needed to select a correct distributor or agent in South Africa. This post describes what distributors are, what agents are and gives you a guide on how to select the correct distributor or agent to allow your business to enter the African market.
Digital Marketing: creating Brand Awareness and improving conversions
Successfully implementing digital marketing requires a deep understanding of customer behavior and the different digital channels. It is important to coordinate the different digital marketing channels and connect them to each other.
Mobile payments - MTN overtakes M-Pesa to become Africas largest provider
Mobile payments contribute to financial inclusion in African countries where many people still do not have a bank account. Mobile payment solutions have been on the rise in Africa for the last years.
E-Commerce - What is the difference between B2C and B2B?
B2B buyers usually buy with the aim of strengthening their own company or business through the purchase, while B2C buyers buy for personal purposes...